Myopia, Price Perception, and Moral Hazard in Health Insurance
Job Market Paper
Draft available soon.
I show that household myopia and price perception rationalize puzzles in health care demand. Benchmark models of health care demand assume forward-looking households that anticipate how current spending lowers future prices under health insurance with nonlinear cost-sharing. I study how employees reacted to the introduction of modest cost-sharing in a health plan that previously had zero deductibles and find evidence inconsistent with the model: aggregate spending responses are modest but increase steeply with health risk. A structurally estimated forward-looking model incorrectly predicts little response among the high-risk households who should anticipate reaching the out-of-pocket maximum. I show that this mismatch is explained by myopia and price-perception frictions. Prior work has highlighted that myopic households may respond to the spot price of care. I introduce new evidence using administrative billing data and a survey experiment that households learn about spot price adjustments slowly and often perceive spot prices imperfectly. High-risk enrollees face longer billing delays and are more likely to have claims that create a gap between average and marginal prices, generating a steep risk gradient in perceived prices. A behavioral model of moral hazard incorporating these frictions rationalizes the aggregate response and risk gradient. The results suggest that models of health care demand should account for perceived prices, not only contract incentives.

